Icona Pop help launch a new drinks category


And we did do it all night – I worked on the Absolut Tune x Icona Pop music video over 2 days/nights.  But don’t let that fool you, the whole project was fast-tracked in order to meet the tight marketing launch expectations.    Concept to final delivery was less than 6 months.

Absolut Tune is the fusion of Absolut vodka and sparkling white wine.  The perfect combination for letting your inner spirit sparkle. I led the Icona Pop collaboration that ultimately delivered a moving and emotional short-film music video by offering a voyeuristic look into the subculture of House Ball.




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s