Icona Pop help launch a new drinks category

 

And we did do it all night – I worked on the Absolut Tune x Icona Pop music video over 2 days/nights.  But don’t let that fool you, the whole project was fast-tracked in order to meet the tight marketing launch expectations.    Concept to final delivery was less than 6 months.

Absolut Tune is the fusion of Absolut vodka and sparkling white wine.  The perfect combination for letting your inner spirit sparkle. I led the Icona Pop collaboration that ultimately delivered a moving and emotional short-film music video by offering a voyeuristic look into the subculture of House Ball.

 

 

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