Absolut Amber is a transformative new product that breaks down the traditional boundaries of white and dark spirits. Absolut Amber has been hand crafted by the Master Blender, Per Hermansson and like all Absolut products, Absolut Amber is produced in Åhus, Sweden.
For the launch of Absolut Amber, we collaborated with imagineering studio, ZEITGUISED, who use a series of motion graphics that draw heavily from fashion photography, sculpture, installation and architectural set design. The result is an original visual metaphor that captures transformation from ‘pure’ into something with more character; using oak as the catalyst of change.
I functioned as the brand and client lead on this project.