With summer upon us, Kahlua launches Kahlua Iced Coffee; made with 100% locally sourced Arabica coffee. I lead the innovation development for this product which can be found in the United States in 3 flavors.
The new product leverages two strong and fast growing categories – “single serve coffee and prepared cocktails – and offer the best of both in a convenient package for the on-the-go consumer,” notes my colleague Michelle Sanders, Kahlúa Brand Director for Pernod Ricard USA. “The Kahlúa Iced Coffee consumer embodies a progressive mentality. Our innovative new pack offers these shoppers the convenience they are looking for, with the signature bold Kahlúa flavor they love.”