Giselle Tsirulnik, a Senior Editor at Mobile Marketer – the news leader in mobile marketing, media and commerce – interviewed me for her piece on mobile marketing and it’s overall role in a brand’s marketing strategy specifically in the highly contested spirits market.
Why mobile for Malibu Rum? How important is the channel to the brand’s overall marketing strategy?
Mobile is important to Malibu as it links its offline media to digital assets to drive interest and action. It does so by creating a digital user experience that enables a consumer to enter the Caribbean state of mind, anytime, anywhere. – Billy Burgess
Read the full interview here.
Take a look at the mobile website.