Malibu Island Melon

Today Malibu introduced Island Melon, the newest flavor to join the Malibu family.  In addition to leading the development of the concept, product packaging and formulation, I also steered all of the digital communications including 3 digital videos, web advertising, website, Facebook and YouTube destinations and iPhone application.

Check it out on Youtube.

Check it out on Facebook.

Download the Island Bowling iPhone app.

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