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Posts Tagged ‘mobile’

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Malibu Rum wins FAB Award for best mobile creative

In Awards on May 24, 2011 at 10:34 AM

On Monday at the Hurlingham Club in London, at the 13th annual Food & Beverage Awards, Malibu Rum was awarded the award for best creative in the Mobile category.  This was the very last initiative I work on while the Global Interactive Manager for the brand.  Kudos also to Ninos Icho who was my intern and surrogate right brain, and Robert McAllister that took care of the left brain.

About FAB: The FAB Awards is an international Creative Awards program focussed entirely on work done for Food And Beverage brands.  It recognizes the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to their Clients and their Agencies.

 

Check out the sizzle reel.

Read more here.

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Malibu Music Mixer is awarded FWA’s ‘Mobile of the Day’

In Awards on January 19, 2011 at 8:59 AM

“A great new app to get your party started!” – Jungle Gym Magazine

“It is built by people who know what they are doing and are in the top of the music business.” – Cuepoint TV

“Easy as pie…very robust…the price is right and the features flush, we can’t help but recommend taking it for a spin.” – Electricpig

Malibu Rum’s latest iPhone app was awarded FWA Mobile Of The Day. for January 18, 2011.  The app is an easy to use DJ mixer that allows you to create, record and share your own DJ mixsets.  It has a drumpad, EQ with custom effects and features exclusive tracks from Major Lazer, Style of Eye, and Riva Starr and more.

Check out the promo video

Get the app at the iTunes Store.

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Mobile Marketer interviews Billy Burgess

In News on June 22, 2010 at 6:32 PM

Giselle Tsirulnik, a Senior Editor at Mobile Marketer – the news leader in mobile marketing, media and commerce – interviewed me for her piece on mobile marketing and it’s overall role in a brand’s  marketing strategy specifically in the highly contested spirits market.

Why mobile for Malibu Rum? How important is the channel to the brand’s overall marketing strategy?
Mobile is important to Malibu as it links its offline media to digital assets to drive interest and action. It does so by creating a digital user experience that enables a consumer to enter the Caribbean state of mind, anytime, anywhere.  - Billy Burgess

Read the full interview here.

Take a look at the mobile website.

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