keep it coming...

Posts Tagged ‘Malibu’

, , ,

Malibu Rum wins FAB Award for best mobile creative

In Awards on May 24, 2011 at 10:34 AM

On Monday at the Hurlingham Club in London, at the 13th annual Food & Beverage Awards, Malibu Rum was awarded the award for best creative in the Mobile category.  This was the very last initiative I work on while the Global Interactive Manager for the brand.  Kudos also to Ninos Icho who was my intern and surrogate right brain, and Robert McAllister that took care of the left brain.

About FAB: The FAB Awards is an international Creative Awards program focussed entirely on work done for Food And Beverage brands.  It recognizes the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to their Clients and their Agencies.

 

Check out the sizzle reel.

Read more here.

, , , ,

Malibu Music Mixer is awarded FWA’s ‘Mobile of the Day’

In Awards on January 19, 2011 at 8:59 AM

“A great new app to get your party started!” – Jungle Gym Magazine

“It is built by people who know what they are doing and are in the top of the music business.” – Cuepoint TV

“Easy as pie…very robust…the price is right and the features flush, we can’t help but recommend taking it for a spin.” – Electricpig

Malibu Rum’s latest iPhone app was awarded FWA Mobile Of The Day. for January 18, 2011.  The app is an easy to use DJ mixer that allows you to create, record and share your own DJ mixsets.  It has a drumpad, EQ with custom effects and features exclusive tracks from Major Lazer, Style of Eye, and Riva Starr and more.

Check out the promo video

Get the app at the iTunes Store.

, ,

My interview: MALIBU AIDS DRINKING AND DJING

In News on October 21, 2010 at 6:57 PM

Ever wondered what your drink would sound like?

Now you can find out thanks to an online ‘drink mixer’ application launched by Malibu. As part of its global Get Your Island On brand push, the Pernod-Ricard-owned rum has launched an interactive music-mixing interface with beat combinations relating to 86 unique recipes, and four faders which enable users to adapt the taste/sound to their own preferences. The mixer forms part of RadioMaliboom Boom, an online radio station launched in August, also part of the Get Your Island On brand platform

Contagious caught up with me to discuss the launch:

Contagious: How did you come up with the idea?
BB: Since it can be challenging to convey taste using a digital medium, we wanted to give users a sensory experience that allowed the taste of the product to come through as it relates to musical sound. We also wanted to infuse some unexpected fun and energy into the traditional cocktail recipe section of a drinks site.

Read the full interview here.

, , , ,

Mobile Marketer interviews Billy Burgess

In News on June 22, 2010 at 6:32 PM

Giselle Tsirulnik, a Senior Editor at Mobile Marketer – the news leader in mobile marketing, media and commerce – interviewed me for her piece on mobile marketing and it’s overall role in a brand’s  marketing strategy specifically in the highly contested spirits market.

Why mobile for Malibu Rum? How important is the channel to the brand’s overall marketing strategy?
Mobile is important to Malibu as it links its offline media to digital assets to drive interest and action. It does so by creating a digital user experience that enables a consumer to enter the Caribbean state of mind, anytime, anywhere.  - Billy Burgess

Read the full interview here.

Take a look at the mobile website.

, , ,

Malibu Kicks Off Campaign to Make First Day of Summer an International Holiday With Estelle and Sean Paul

In News on May 30, 2010 at 1:13 PM

This June 21, Malibu is celebrating the First Day of Summer with a global broadcast live from New York City, featuring recording artists Estelle and Sean Paul, as well as DJs from across the globe.  Fans can celebrate in real time with Radio Maliboom Boom by watching live at Facebook.com/Malibu.Rum.  Throughout the summer, warm weather enthusiasts will be encouraged to join the movement to make the first day of summer an international holiday and celebrate the summer with the brand online and offline.

But the fun doesn’t stop when the concert is over!  Throughout the summer, fans can keep the celebration going with Radio Maliboom Boom by enjoying upbeat music mixes, a mobile music application, exclusive artist interviews and recordings ofEstelle and Sean Paul’s performances at Facebook.com/Malibu.Rum.  Other fun features include an augmented reality application called “Radio Maliboom Boom Video Shoot” that allows users to use their web cams to mix music like a DJ, mix a cocktail like a bartender, and dance the Radio Maliboom Boom dance that will be featured in Malibu’s soon-to-be released television ad spot.

Leading up to the global broadcast in New York City, those eager for summer to begin can join the giant countdown to the official start of summer, which is featured on the Times Square JumboTron.  Consumers in New York can also join in on the celebration by dancing the Radio Maliboom Boom dance at a surprise dance-along at a yet to be disclosed location on June 22.

I was responsible for leading development of all global digital tools (videos,  apps, website, and advertising) in addition to pre- and post-launch activation.

Official Press Release

, , , , ,

Popsop acknowledges ‘Malibu by U’

In Accolades on April 10, 2010 at 2:55 PM

Popsop acknowledged a limited edition bottle initiative I led called ‘Malibu by U’, that lets consumers design their own bottle. This was complemented with a strong digital activation (including the spirits industries first ever open-sourced website).

We collaborated with established and up-and-coming visual artists to activate the promotion globally.

Read more at Popsop.

, , ,

Malibu Island Melon joins the family

In News on April 21, 2009 at 10:55 AM

Today Malibu introduced Island Melon, the newest flavor to join the Malibu family.  In addition to leading the development of the concept, product packaging and formulation, I also steered all of the digital communications including 3 digital videos, web advertising, website, Facebook and YouTube destinations and iPhone application.

Check it out on Youtube.

Check it out on Facebook.

Download the Island Bowling iPhone app.

Follow

Get every new post delivered to your Inbox.